2009 saw much change in adland, with very few agencies retaining their 2008 positions in Campaign’s top 100 agencies league. Whilst Abbott Mead Vickers BBDO and McCann Erickson retain 1st and 2nd positions respectively, BBH dropped from 3rd to 9th to be replaced by Fallon which has risen by 9 places. Rapier rose 9 places to 24th whilst both Public and Kamerama rose by 6 places, securing their positions in the top 30.
Adam and Eve & Brave are agencies to watch, rising 105 and 133 places respectively. Thus whilst some of the bigger agencies have floundered during the recession smaller agencies appear to have flourished.
For more information on Campaign’s top 100 visit: http://www.campaignlive.co.uk/news/factsandfigures/rankings/886782/Top-100-advertising-agencies-league/
