I’m doing ‘Creativity in Communications’ this year, which involves learning more about lateral thinking and to use the dreaded cliche ‘thinking outside the box’. We’ve been set a few short projects, where we’re briefed and have one week to come up with a creative solution. The time constraints are pretty intense seeing as we have a lot of other work on at the same time, but its a great chance to get used to generating ideas under pressure. Last week we presented a ‘pecha kucha’ presentation (20 slides, 20 seconds per slide) proposing a ambient marketing campaign. We chose Drench, and were really happy with our final idea. I love how its a really static campaign but can provoke so much interactivity, and we decided to leave it up to the target audience to decide how they wanted to interact with the stunt making it more fun as the consumer is in control. Let me know what you think 
I haven’t been posting on Confessions of an Advertising Student that much lately and this is partly due to a social media strategy we are running for a small online jewellery retailer Forever Belle. I set up a blog for the company and have been contributing to this and to our Facebook page trying to drive traffic to the Forever Belle website (www.foreverbelle.co.uk) so this has been taking up a lot of my time! Our objectives are to drive traffic to the website and also to provide more opportunity for consumers to interact with the brand, and through developing an online social media presence we aim to become a popular resource for fashion advice among our target audience. Have a look at the website and blog, I would love some feedback and any suggestions you have for improving either would be fantastic!
http://www.facebook.com/pages/Forever-Belle/174717399208075
http://beforeverbelle.wordpress.com/
Also, I went down to London last week for grad interviews. I actually really enjoyed them- I tried not to get nervous and see the interview more as a chat to see if the agency is right for me and to let them see whether I’m right for them. It was great to speak to some industry professionals at the top of their game and talk about their views as to the future of the industry. I was really surprised at how friendly and chatty the interviews were, especially AMV BBDO which I had expected to be quite formal but my interviewers and this years grads who were making sure everything ran smoothly were so lovely and really down to earth! Waiting on tender-hooks now to see if I get through to the next rounds. Fingers crossed!
